A famous Campari slogan read: "What if the expectation of pleasure is itself pleasure?"
Evocative words but certainly of strong impact. However, we doubt that any rider who has had to wait more than a year for the 78th edition of EICMA can agree!
Well yes, after a year of forced break due to covid, EICMA is back, ready to embrace thousands of enthusiasts who will visit the 5 pavilions of the immense motorcycle fair present at Fiera Milano Rho every day.
EICMA has been a world reference point for the world of two wheels for many years and the postponement of the 2020 edition has only increased the expectations of enthusiasts who this year will have one more reason to visit the popular fair.
Let's start with the most anticipated event. Yamaha has chosen EICMA as the venue to honor Valentino Rossi’s magnificent career through the "ONE MORE LAP" event to be held on Thursday 25 November.
Thanks to this unique opportunity, the rider from Tavullia will be able to take a last lap of honor among his beloved audience and take a definitive farewell from the world of motorcycles. One last special occasion to pay due homage to a champion who has entered the history of sport by right.
All the years of the Doctor's career are retraced through the moments that marked his sporting career and that led him to win nine world titles.
A few days before the last race of the world championship in Valencia, the lucky fans who will be drawn to participate in the event will have the opportunity to give the right greeting to what is considered by many to be the greatest rider of all time.
Despite the absence of Ducati in every self-respecting edition of the EICMA, there are many innovations presented by the manufacturers of the motorcycle manufacturers who choose this venue every year to show the new upcoming models to the general public. Let's see some of them together:
At the Yamaha stand it will be possible to preview the latest reinterpretation of Europe's best-selling scooter, the T-MAX. Color display, smartphone connectivity, heated seat and cruise control are just some of the upgrades added to the flagship scooter from Iwata.
The naked range is also renewed and does so with the new model of the MT family thanks to the MT-10 models and its top version, the MT-10 SP. The minimal and aggressive style of the hull is always the same but thanks to the torque of its engine, inherited from the R1, it is the most powerful naked ever made by Yamaha.
Honda also starts with maxi scooters and does so with a new model, the ADV350, which marries the hybrid style of the X-ADV but with the addition of a more robust frame to tackle dirt roads as well as urban ones.
To celebrate 30 years of the FireBlade, the superbike developed for the track but also capable on the road, Honda presents three new models: CBR1000RR-R Fireblade, Fireblade SP and the special Fireblade SP 30th Anniversary which will be produced in a limited series.
MV Agusta wanted to pay homage to the famous German track by creating MV Agusta Brutale 1000 Nürburgring the most extreme naked ever thanks to improvements on the frame and a lightening of the bike to make braking more effective and thus give the possibility to change direction faster. .
The House of Schiranna of Varese has also decided to launch the Lucky Explorer Project, an initiative aimed at bringing together rally and off-road enthusiasts through two new models, the 5.5 and 9.5.
MV was still reluctant to share detailed information on the new models; the 5.5 seems to be in effect the younger sister of the 9.5 but the semi-knobbly tires seem to indicate less off-road use.
Although the TRK 502 X model is constantly at the top of the ranking of the best-selling motorcycles in Italy, Benelli has decided to present its big sister, the new TRK 800 which will be available from the second half of 2022. The newcomer to Benelli is a medium-displacement adventure that aims to achieve the same extraordinary results as the TRK 502 X also in this segment.
Past and future meet thanks to the new Z650RS model, a combination of design and technology that winks at the 1977 Z650 B1. Designed for beginners or those not looking for sensational performance, it is equipped with a style with a strong vintage charge. and a horsepower engine.
The new Suzuki Katana MY2022 is ready to make its world debut at EICMA and at the same time is preparing to become the most powerful and technological of the series with a 152 HP Euro 5 homologated engine. In addition to this the MY2022 boasts a range of colors completely new as well as various features and completely revised electronics.
These and many other innovations will be presented during the fair. So do not miss the appointment with EICMA 2021 and if you want more information on tickets and timetables click here.
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