A famous Campari slogan read: "What if the expectation of pleasure is itself pleasure?"
Evocative words but certainly of strong impact. However, we doubt that any rider who has had to wait more than a year for the 78th edition of EICMA can agree!
Well yes, after a year of forced break due to covid, EICMA is back, ready to embrace thousands of enthusiasts who will visit the 5 pavilions of the immense motorcycle fair present at Fiera Milano Rho every day.
EICMA has been a world reference point for the world of two wheels for many years and the postponement of the 2020 edition has only increased the expectations of enthusiasts who this year will have one more reason to visit the popular fair.
Let's start with the most anticipated event. Yamaha has chosen EICMA as the venue to honor Valentino Rossi’s magnificent career through the "ONE MORE LAP" event to be held on Thursday 25 November.
Thanks to this unique opportunity, the rider from Tavullia will be able to take a last lap of honor among his beloved audience and take a definitive farewell from the world of motorcycles. One last special occasion to pay due homage to a champion who has entered the history of sport by right.
All the years of the Doctor's career are retraced through the moments that marked his sporting career and that led him to win nine world titles.
A few days before the last race of the world championship in Valencia, the lucky fans who will be drawn to participate in the event will have the opportunity to give the right greeting to what is considered by many to be the greatest rider of all time.
Despite the absence of Ducati in every self-respecting edition of the EICMA, there are many innovations presented by the manufacturers of the motorcycle manufacturers who choose this venue every year to show the new upcoming models to the general public. Let's see some of them together:
At the Yamaha stand it will be possible to preview the latest reinterpretation of Europe's best-selling scooter, the T-MAX. Color display, smartphone connectivity, heated seat and cruise control are just some of the upgrades added to the flagship scooter from Iwata.
The naked range is also renewed and does so with the new model of the MT family thanks to the MT-10 models and its top version, the MT-10 SP. The minimal and aggressive style of the hull is always the same but thanks to the torque of its engine, inherited from the R1, it is the most powerful naked ever made by Yamaha.
Honda also starts with maxi scooters and does so with a new model, the ADV350, which marries the hybrid style of the X-ADV but with the addition of a more robust frame to tackle dirt roads as well as urban ones.
To celebrate 30 years of the FireBlade, the superbike developed for the track but also capable on the road, Honda presents three new models: CBR1000RR-R Fireblade, Fireblade SP and the special Fireblade SP 30th Anniversary which will be produced in a limited series.
MV Agusta wanted to pay homage to the famous German track by creating MV Agusta Brutale 1000 Nürburgring the most extreme naked ever thanks to improvements on the frame and a lightening of the bike to make braking more effective and thus give the possibility to change direction faster. .
The House of Schiranna of Varese has also decided to launch the Lucky Explorer Project, an initiative aimed at bringing together rally and off-road enthusiasts through two new models, the 5.5 and 9.5.
MV was still reluctant to share detailed information on the new models; the 5.5 seems to be in effect the younger sister of the 9.5 but the semi-knobbly tires seem to indicate less off-road use.
Although the TRK 502 X model is constantly at the top of the ranking of the best-selling motorcycles in Italy, Benelli has decided to present its big sister, the new TRK 800 which will be available from the second half of 2022. The newcomer to Benelli is a medium-displacement adventure that aims to achieve the same extraordinary results as the TRK 502 X also in this segment.
Past and future meet thanks to the new Z650RS model, a combination of design and technology that winks at the 1977 Z650 B1. Designed for beginners or those not looking for sensational performance, it is equipped with a style with a strong vintage charge. and a horsepower engine.
The new Suzuki Katana MY2022 is ready to make its world debut at EICMA and at the same time is preparing to become the most powerful and technological of the series with a 152 HP Euro 5 homologated engine. In addition to this the MY2022 boasts a range of colors completely new as well as various features and completely revised electronics.
These and many other innovations will be presented during the fair. So do not miss the appointment with EICMA 2021 and if you want more information on tickets and timetables click here.
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Purpose (s) for processing |
Legal bases for treatment |
We may use and process personal information where this is necessary to execute a contract and to fulfill and complete orders, purchases and other transactions entered into with the writer and for contractual performance analysis. • To register a new customer, create and manage their customer account and provide services to the user.
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Processing is necessary for the execution of a contract or to stipulate a contract. |
• Provide information about our company and its products and services and provide newsletters or email updates to the user; • To inform about special offers and products or services that might be of interest.
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Consent - which can be withdrawn at any time. |
• Measure the interest of customers and suppliers and improve our products, services and website. • Provide information, products or services requested. • To fulfill the obligations arising from any contracts stipulated. • Help to provide the highest level of customer care; • Manage and operate our website - to keep our website up to date and relevant, to develop our business and to inform our marketing strategy and monitor how we use our website. • Provide general information on the website and provide our products and services. • Ensure that the content of the website is presented in the most effective way. • To display more relevant advertisements on the website. |
Processing is necessary to support legitimate business interests in the management of our business.
Please note that you have the right to object to the processing of personal data carried out for our legitimate interest. Therefore the right to object at any time remains assured. |
For the prevention and detection of fraud, money laundering or other crimes or for the purpose of responding to a binding request from a public authority or a court. |
Treatment is necessary to comply with legal and regulatory obligations. |
We may have to process personal information to contact you if you have an urgent security notice. |
In rare cases of Vitale Interest |
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We do not sell information to third parties. However, we may from time to time disclose the information to the following categories of companies or organizations that we are responsible for managing services on our behalf: support service providers, customer contact centers, agencies and direct marketing consultants, market research and market analysis service providers, our legal advisors and other professionals.
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We will not store personal information in an identifying format for a longer period than necessary. For customers or suppliers, we will retain personal information for a longer period of time than processing potential customers / suppliers.
However, we do not store personal information in an identifying format longer than necessary.
In the case of a continuous relationship (for example, a customer), we retain personal information for 10 years from the date on which our report ends. We retain personal information for this period to establish, bring or defend any legal claims. Our relationship could end for a variety of reasons.
Where we have obtained personal information following a request for information, brochures, quotations or any other information about any of our products or services, we store your personal information for 1 year and 6 months from the date we collect this information, unless that during this period an effective relationship is created, for example, a purchase. We will continue to process this data in line with the initial request for 6 months, so that we can establish a relationship with the potential customer / supplier. After this period the data will remain pending for 1 year before being removed, unless a report is formed within this time.
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Mail: |
Shipping address |
Email: |
In case of specific doubts about data protection or a complaint, you can contact our data protection team at [email protected]
Where we store personal data
The personal data we collect can be transferred to, and stored in, a destination outside the European Economic Area (EEA), for the purposes described above, even in countries such as the United States of America or Russia, which do not they can provide an adequate level of protection in relation to the processing of data. We will take all steps reasonably necessary to ensure that your personal information is treated securely and in accordance with this Privacy and Cookie Policy and data protection legislation. To the extent that personal data must be transferred outside the EEA, we will ensure that appropriate safeguards have been taken to protect the privacy and integrity of such personal data, including the model clauses of the European Union pursuant to Article 46.2 (for example using the so-called Binding Corporate Rules). Please contact us if you wish to obtain information on these safeguards
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Transactionale
ransactionale is a cross-network advertising service provided by Flyer Tech S.r.l. The service uses some personal data of the User (including, name, surname, interests, purchases made, email address, etc.) to send commercial communications relating to services and products provided by third parties belonging to the same network.
Place of processing: Italy
The proposals sent by Transactionale are always related to the product or service purchased from the Owner.
Privacy policy for visitors: www.transactionale.com/privacy-end-users
Communication of data to third parties through Transactionale of Flyer Tech Srl
The Data Controller may create databases using all or some of the User's Data and / or using second-level data derived from the statistical processing of the Data provided or the creation of User profiles.
If the User makes a purchase, and gives his consent, the Data Controller may communicate the Data indicated in the previous paragraph to the third parties with respect to the products of which the User has expressed interest. Third parties can use the data received to send commercial and promotional emails.
The User will always have the possibility to revoke his consent simply by sending an email to the contact information contained in this document or, if the communication has already occurred, directly to the component of the Transactionale network that received the Data.